Your world-class Sparring Partner
– for founders who play to win.
We partner with ambitious founders to build category-defining brands – with crystal-clear positioning, conversion-driven marketing, and hands-on execution.
150+ successful founders
The growth skillset founders need
Positioning & Brand that cuts through
We shape your brand, offer and language – so your market stops scrolling and starts chasing you.
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Cold Outreach that lands deals
You get the strategy, scripts and systems to open doors, book meetings and close revenue – fast.
Funnels that convert
We map, write and refine high-converting journeys – built on what your customer actually wants.
Performance Marketing that prints cash
We design the right offer, angle and creative so you stop burning budget and start printing returns.
A system you can run (and scale)
By the end, you’ll have a complete, revenue-ready engine – tailored to your business, not some cookie-cutter template.
We dive deep into your positioning, marketing and growth strategy – and challenge every assumption until it clicks.
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We built the strategic marketing partner we always needed – the one who thinks with you, challenges you, and drives real momentum.
After building multiple companies and advising on real growth, we realized something simple: the biggest breakthroughs didn’t come from tools, tactics or teams. They came from the right conversations — with people who get it.
So we built what we always looked for: a space where founders get challenged, supported, and pushed to grow.
Not just to make the journey easier. To make it work.
So we built what we always looked for: a space where founders get challenged, supported, and pushed to grow.
Not just to make the journey easier. To make it work.
Straight from our Founders
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Anne Bartel
Founder of Annilu Agency
“Before working with Affluent, we didn’t have a coordinated outbound strategy. Their method of enrolling high-value leads into tailored sequences with more touches has helped us close more deals. The flywheel effect they’ve built for us keeps our pipeline full.”
Inside Affluent
Our clients aren’t chasing likes – they’re chasing leverage. Bootstrapped or backed, scaling or stuck – they show up to rethink, rebuild, and grow with intent. Strategy-first. Ego-free. Outcome-driven.
Request collaboration now
Victor De mite
Founder Affluent Digital
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You don’t need more advice.
Most founders don’t need another framework.
They need someone who challenges how they think – and sharpens how they move.
At Affluent, you work with operators who’ve scaled real companies. We help you pressure-test decisions, simplify strategy, and execute what matters.
You don’t need more time.
You need leverage – and the right people in your corner.
They need someone who challenges how they think – and sharpens how they move.
At Affluent, you work with operators who’ve scaled real companies. We help you pressure-test decisions, simplify strategy, and execute what matters.
You don’t need more time.
You need leverage – and the right people in your corner.
A few things you may want to ask us.
Who is this for?
Founders actively building real companies – whether bootstrapped or backed.
If you’re past the idea stage, solving real problems, and want to grow with people who’ve been there too, you’re in the right place.
What do I get as a member?
You get access to a curated peer group, private founder events, proven systems, and a tight community that actually supports each other.
No fluff. Just what moves the needle.
What are the Core Groups?
Small, curated groups of 6–8 founders who meet monthly, led by an experienced host.
It’s where you bring the real stuff — decisions, challenges, wins. No posturing. Just real talk and momentum.
Is this invite-only?
Yes. Every member is reviewed and vetted.
Not to be elitist — but to make sure the room stays sharp, focused, and founder-first.
How fast will I see value?
Most members say within the first two sessions.
When you’re surrounded by people who get it, things click fast. No need to warm up – you’re already among peers.
Why did this even need to exist?
Because building is hard — and doing it without real people around you makes it even harder.
Victor De Mite and Hans Dekker had built and backed multiple companies, but what changed everything wasn’t capital or playbooks. It was having the right people in the room. This is that room.
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